Search and the Law: Attorney Clarke Douglas Walton
As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and...
View ArticleSearch and the Law: Attorney Deborah Wilcox
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online...
View ArticleSearch and the Law: Professor Eric Goldman
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP...
View ArticleTrademark Law - What Search Marketers Should Know, Part 1
Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for...
View ArticleTrademark Law - What Search Marketers Should Know, Part 2
Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting the...
View ArticleRating the Super Bowl Advertisers' SEO Record
The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.
View ArticleHulu Launches -- Takes "You" Out of YouTube, Puts Copyright In
No doubt YouTube will feel pressure to protect copyrights and clean up trademark infringement. Hulu, the video search engine for copyrighted and trademarked entertainment, will premiere Wednesday. It...
View ArticleGoogle to Viacom: Don't Turn YouTube into SueTube
The company said its count of unauthorized clips represents only a fraction of the content on YouTube that violates its copyrights . Viacom President and CEO Philippe Daumann joined Kevin Johnson,...
View ArticleLawrence Lessig Calls for the Demolition of the FCC
While Lessig makes some good points about the use of patents and copyrights , trading one government agency for another doesn't seem like a plausible solution. Just weeks before the inauguration of the...
View ArticleInternet Law 101, Part 1
The basics of trademark law and some guidelines on the proper use of testimonials and endorsements.
View ArticleGoogle To Filter Content Piracy Terms From Autocomplete
The Public Policy blog at Google outlined their new moves to protect copyrights including "prevent terms that are closely associated with piracy from appearing in Autocomplete. The post titled "Making...
View ArticleSearch Week in Review for Dec. 4, 2010
The Public Policy blog at Google outlined their new moves to protect copyrights including "prevent terms that are closely associated with piracy from appearing in Autocomplete. Search Engine Optimization
View ArticleGoogle Blacklists Some Piracy Terms in Instant, Autocomplete
Besides, Google owns a certain video site that can host plenty of material that Google doesn't own the copyrights for. Search terms like BitTorrent (and several other combinations of the word...
View ArticleCensoring Google is the Cure for Piracy?
Unfortunately, search engines routinely point people to rogue websites, including in situations where the customer is looking for a legitimate site," Maria Pallante, acting U.S.register of copyrights ,...
View ArticleLink Building by Starting a Market Research Firm
One successful link building strategy is to start a market research firm for your specific industry. This strategy is so great because it forms a reusable, multi-usable, asset that can become its own...
View ArticleIRS Audits Google's Off-Shore Tax Strategies
Google's profit reporting for and the distribution of "intangibles" to foreign divisions is under review by the IRS, which is reviewing for illegal tax evasion strategies. Meanwhile, the SEC and French...
View ArticleGoogle Images Define Words in New Dictionary
Look out Merriam-Webster, there's a new competitor in town: Google. A new image-based dictionary bearing Google's name is a bit different and operates on the idea that a picture is worth a 1,000 words,...
View ArticleGoogle Failing on Piracy, Claims RIAA, Hollywood Agent
The Recording Industry Association of America says Google's current process isn't working and urges the company to make some changes to their copyright infringement report system. In the past month,...
View ArticleFailure to Comply: Judge Orders Google to Reveal Paid Media Relationships
Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships with the media. The judge said Google "failed to comply" with his...
View ArticleGoogle Accused of Being Too Slow to Derank Pirate Websites
In August, Google promised to begin lowering the search rankings of "piracy" websites, but now there are complaints that Google is being too slow about it. As a result, Google now faces the prospect of...
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